When we look in the mirror or at a picture of ourselves, we see a distorted image. We’ve all experienced this. Who among us looks at a picture of ourselves and feels that it’s an accurate representation of our appearance? There is a good reason for this. As we look in the mirror, looking through our own eyes at ourselves, we see with internal biases and long formed opinions embedded in our subconscious mind. This is why a person with anorexia can feel fat when they are emaciated to the brink of death. It’s part of the human condition.
Many of the top entrepreneurs in the world deal with the same problem. They fell fear and disappointment even though their accomplishments are heralded. The CEO of a Virtual Assistant Service that recently went under spoke of these issues that she dealt with on a daily basis.
As a writer, I have come to understand this truth well. When I write a book and offer it up to the public it’s a picture of a part of my self. When I read the book, I’m unable to determine its worth. I can’t see it for what it really is. I need the feedback of others to help in this regard. An editor is needed. Not many writers can edit their own work well.
Writing is a Business
Writing is a business just like any other. A service is offered and its worth is determined by feedback and demand. I realized, somewhere along the way that promoting my own work is a conflict of interest, of sorts. Selling our own work is not easy. We are too close to it. We have too much at stake. Our ego and human nature get in the way. Criticism deflates us and negative feedback hurts too much. Discouragement soon sets in and a discouraged salesman is a poor salesman. Enthusiasm is needed in all transactions. A strong belief in the product offered and a thick skin go a long way in sales. Writers are generally not thick skinned.
That’s where a second party comes in. Real estate agents sell houses. Car sales-man move cars and on it goes. A second set of eyes, without bias or personal attachment helps grease the transaction. If we can realize this, we are well on our way to a more prosperous future in whatever endeavor we choose. There is a famous saying. “Let another man praise you and not your own mouth; a stranger and not your own lips”. Wisdom is wisdom, wherever it comes from and this is wisdom at its best.
So as a writer, who can I find to praise my work in my stead? Well there is a perfect answer, a virtual assistant service. They can do the heavy lifting and promote my work. If I praise my own work, it is boasting. If my personal assistant does it, credibility and humility come to the fore. I have tried it both ways, promoting my own work, and using a virtual assistant to do it for me. Trust me when I say that the latter is more productive and a million times less frustrating.